Add dynamic content to your emails (Paid feature)
With the usage of dynamic content, you can easily target specific segments/venues in our different emails. For example the confirmation mail, you only need to make 1, but you add different content blocks in which you will add which content should be visible to specific segments/venues. And this is applicable to all our emails.
(Click on the following link to go to this separate article for more details: “Mails overview for an event").
Segments
Creating a segment
First of all, we will talk about how you can create a specific segment on the invitation or attendee list.
You can do this by clicking on the icon below:
You will then have the option to create a segment by clicking on "Add new segment":
Linking segments
When you have created your segments, you can start to add your invitees.
If you add them from the address book, you can link your invitees to a chosen segment. See an example below:
If you add them by importing an Excel file, you will have the following option in the "Default values":
Please note that all invitees will be added to this segment when using the default value segment section. You will need to upload a list per segment.
Tip:
It's best to create the segments and link them to your invitees before you send out the invitation. As soon as an invitee is "Confirmed", you will need to edit the invitee manually to link him to a specific segment. When linking your segments by adding your invitees from the address book or by importing an Excel file, the segmentation is always linked to the main invitee.
Edit segment members
If you click on the pencil icon of a contact on the invitation or attendee list, you can also manually edit the segment members:
Add dynamic content to your emails
When you have the dynamic content active on your account, you can now start to create emails with dynamic content. The usage will be the same across all the emails. Let us give an example by showing the confirmation mail. You will then see the following option when creating your email:
After clicking on the above, you can for example make a content block like this:
- Target Segment: choose which segment(s) will receive this content. The "OR" or "AND" filter applies to the segment selection.
- Target Venue: choose which venue will receive this content. If you only have 1 venue for your event, this option will not be visible.
- Content: add your content in the editor.
By clicking on "Save", you will save your content block and you will see the following:
You can add multiple content blocks and/or delete/edit existing ones.
You can also use the preview section on the left-hand side to get a preview of your created dynamic content:
Tip:
Make sure to test these setup of emails beforehand by adding yourself to the invitation list and working with specific segments. We, at InviteDesk, are also always there to help if you need help with a specific setup and we can take a look at it together to see what is possible.