Mail statistics on the mailing campaign dashboard
After you have created your mailing campaign and you have created your campaign mail, you will find the mail statistics of your mailing campaign on your mailing campaign dashboard.
(Click on the following links to go to these separate articles for more details: “Create a mailing campaign", "Campaign mail design" and "Campaign mail content").
Actions
- You can refresh the statistics by clicking the refresh symbol.
Mail statuses
- Sent: The Sent rate is the proportion of emails that have actually left your sender server to reach your recipients.
- Opened: a delivered email that has been opened. Please note some client servers do not send back this information, leaving the sent mails in sent status.
- Clicked: The receiver has clicked on a link in the sent mail.
- Spam: Spam complaints are made when the recipient believes an email is unsolicited. Spam is typically aimed at marketing emails. Transactional emails usually don’t get marked as spam. Many ISPs provide a "spam" button or link in each email delivered. When a recipient clicks on this button, the email is reported as Spam and this is displayed on your statistics page.
- Bounced: All soft and hard bounces generated by your campaigns:
- "Soft Bounces" are temporary issues such as the recipient’s inbox being too full, or there is a connection timeout. In these cases, redelivery will be attempted automatically. If the email is not delivered within 5 days, it’s marked as bounced.
- "Hard Bounces" are permanent delivery errors caused by an invalid email address (e.g. a mistyped email, a non-existent destination server, etc.). These types of bounces negatively impact your sender's reputation.
- Blocked: is a status Mailjet set for its users. Emails that have previously hard bounced, have been marked as spam, or that have potential spammy content, are pre-blocked by our system. This way, your sender’s reputation is less impacted. If you have double-checked a blocked mail address, you can contact your InviteDesk contact to deblock this mail address.